What is a Product Configurator?
Product Configurators automate the specification, quoting, and sales of complicated products. They codify the institutional knowledge, processes, and calculations to reduce or eliminate the time and effort to quote opportunities. Configurators can target end-users, partners, resellers, and/or internal salespeople.
Configurators are distributed on the web, mobile app, or as internal tools, and can leverage technology including 3D, AR/VR, Generative AI, simulation, and calculations to improve results.
Configurator Applications
- CPQ (Cost, Price, Quote) Automation
- Product Selection
- Design and Configuration
- Application Sizing
- Complicated E-Commerce
- RFQ Generation (Spec in Bid)
- Supplier Coordination
Top Advantages
- Customer Acquisition: Online funnel for reaching potential customers
- Customer Investment: Users engaging with configurators are more likely to buy
- Quote Accuracy: Formalized processes improve accuracy and preserve margins
- Quote Velocity: Immediate turnaround to customer or review process
- Process Automation: Integrate across enterprise business systems
- Specify for RFQ: Facilitate specification of your product in Request for Quote
Enterprise System Integration
Product configurators integrate with the tools that are critical for business operations:
- Customer Relationship Management (CRM)
- Enterprise Resource Planning (ERP)
- Accounting and Payment Processing
- E-Commerce Systems
- Enterprise Content Management (ECM)
- Engineering / Design / Manufacturing
Sanctuary Software leverages an API-centric design to facilitate integration with common business systems.
Business Impact
Here are a some of the ways Sanctuary Software clients have used Product Configurators to transform their businesses.
48 Hour Books converted from a conventional printshop to the leading custom short-run printer service, publishing thousands of books per year through a 100% online service.
The Nimbus Calculator communicates directly with supplier systems to quote subassemblies, cutting the average turnaround time from 7 days down to 15 minutes.
JDM Shed Builder captures verified user designs and automates the generation of drawings, paint specs, BOM, scheduling, and payment installments, saving up to 12 hours of work per purchase.
The BelGAS Natural Gas Regulator Sizing Wizard uses application parameters to select the right regulator from over 16 million variations for pressure, flow, sizing, and connection options.
Get Started
Strategic use of product configurators accelerates the sales funnel by automating key hurdles in the process. If your current process relies on tribal knowledge, spreadsheets, or key individuals, there’s likely a huge opportunity to simplify it. Contact Sanctuary Software at inquiries@sancsoft.com or schedule a meeting to discuss the possibilities.
